By Ricky Govia, Senior Professional Services Consultant and Roman Gautreaux, Director of Customer Success

You launched FieldTwin, proved the value quickly and gained initial buy-in for your team. But now things have slowed. Engagement is sporadic, momentum has faded and it's not clear what comes next. Many organizations investing in digital twin technology hit this ‘prove value then plateau’ moment.

The good news is that there is a clear path to bringing your FieldTwin adoption journey back to life. And the solution often lies not in the software, but in the people behind it.

From initial win to stagnation

At FutureOn, we have seen this pattern before. A FieldTwin implementation starts with excitement, delivering early value during concept studies, asset planning or digital strategy pilots. But without a dedicated internal driver, activity can fade after that first wave of success. This isn’t a reflection of the platform’s potential. Rather, it is a sign that the organization hasn’t embedded a suitable structure to scale its digital adoption strategy.

FieldTwin is not a solution with a single fixed workflow. It is a powerful, flexible digital platform. To go beyond early use cases and into full operational transformation, you need someone internal who can champion its broader role and potential. Someone who deeply understands the business, is curious enough to explore new possibilities and can communicate the benefits to others. You need a champion.

Champions drive return on investment

The business case for investing in dedicated champions is rooted in real-world impact. We have seen that when a super user is present and active, the time to value shrinks, the scope of usage expands and FieldTwin adoption becomes self-sustaining. Without one, it can go the opposite direction. Projects stall and the platform’s potential remains untapped.

The ROI is not hypothetical. One of our major operator customers documented a 40-50 percent reduction in time spent developing cost estimates after integrating FieldTwin into their workflow. This was made possible not only by the technical capability of the software, but by an internal advocate who understood what data was needed, how to structure workflows and how to drive the necessary collaboration between teams.

Curiosity is the scaling differentiator

The difference between passive users and champions is often a matter of mindset. Champions are curious. They ask how FieldTwin can do more. They ask how other teams could benefit. They ask why legacy tools are still used and whether new, better ways exist.

In one instance, we observed a customer team spike in activity just days after a FieldTwin workshop. The trigger wasn’t just the training, it was that we helped someone ask better questions. What if this workflow was standardized? What if we connected FieldTwin to another system? That curiosity turned into action and adoption.

The best champions see FieldTwin not just as a tool, but as a driver of transformation. This includes formalizing new workflows, creating playbooks for use across departments and integrating FieldTwin into existing systems. Some have helped define entirely new standard operating procedures, ensuring the platform is not just useful, but essential.

And the impact goes beyond business improvement. Champions often find their own careers evolving. In companies like Shell and Aker BP, what started as voluntary efforts has grown into more formal duties. Champions become internal leaders of digital strategy, trusted by management and consulted across disciplines.

Is it time to invest in a champion?

If your FieldTwin deployment is stalling, ask these questions:

• Who is owning the growth of this platform internally?
• Is there a single person who understands both the software and the business strategy?
• Who is proactively communicating FieldTwin’s benefits across the organization?
• Is FieldTwin embedded into SOPs, data structures and planning workflows?

If the answer is unclear, now is the time to identify or assign a champion. FutureOn can help support that person’s development through hands-on collaboration, knowledge sharing and best practices from across our global customer base.

The organizations seeing the greatest success with FieldTwin are those that have embedded internal champions into their operations. These champions unlock new value, connect disconnected teams and ensure that digital twin investments go far beyond early wins.

Your FieldTwin success hasn’t stalled because of lack of potential. It has stalled because the next phase of adoption requires leadership from within. Now is the time to invest in that leadership.