FutureOn Insights

Digitization looks different for everyone. A best practice approach to building a tech stack, no matter the business size.

Digitization looks different for everyone. A best practice approach to building a tech stack, no matter the business size.

March 11, 2026

Authored by


Stig Wølstad-Knudsen

CEO

What’s in this article:

3 min read

At an industry event, Equinor shared that since 2019, the subsea cost index is up 90%, engineering manhours per ton have increased by 140% and operational cost is up 60%.

Subsea projects are getting more expensive and more time consuming, in both execution and operation. Something’s got to give. It’s nothing new to say that the answer to such inefficiencies lies in digitization: automating the routine, making better use of data, connecting people more closely across processes.  

But digital transformation projects often fail, adding extra layers of inefficiency and cost into already bloated processes. Effective digitization isn’t about adding more. It’s about stripping back and rationalizing; doing more with what already exists.

That’s why FieldTwin was never meant to be only a standalone tool. The ability to configure and shape it into something unique is exactly where its value lies. Today, FieldTwin's evolved into an AI-driven, dynamic twin platform that adapts to the unique set up and proprietary data sources of each individual organization, across the full energy lifecycle. An open energy platform that supports any sector, any operational model and any business size. 

Creating a scalable foundation

For smaller companies, FieldTwin can serve as an entire digital ecosystem. Offering an integrated, configurable environment - and at a lower cost, by removing the overhead of proprietary tools.

As small and mid-sized operators seek to scale, having a flexible foundation is key. If a platform’s too rigid, a business has to conform to its guardrails and parameters. Which often works for a while, but becomes a nightmare when new stakeholders, data sources or workflows organically emerge. A platform like FieldTwin can absorb that evolving ecosystem. And can do so at less cost and with less resource demand on internal teams then developing in-house solutions.

FieldTwin serves as the foundation and enables smaller companies to build OTT solutions that integrate and expand exactly as they need to. We help small and mid-sized operators connect systems, stakeholders and workflows; in custom configurations that align with today’s operations and tomorrow’s strategic goals. 

Integrating an overwhelming tech stack

For majors, FieldTwin is designed to plug into and rationalize existing ecosystems, becoming the central integration platform that ties disparate data sources, tools and workflows together.

While many majors are rapidly accelerating their digital efforts, the landscape remains highly fragmented. Multiple disconnected systems, siloed initiatives and ‘add on’ activities, rather than efficiency through rationalizing and refining. This fragmentation limits speed, scalability and visibility.

The future will favor openness, platforms that can integrate flexibly through open APIs and connectivity. That’s exactly where FieldTwin is today; we’re already building for that future.

As an open, integration-first platform, FieldTwin serves as a central hub that unifies and simplifies the entire enterprise ecosystem; better connecting data and decision making in real time and across the decades of a project’s lifecycle.

Lowering the barrier to useability

Regardless of company size, digital maturity is impacted hugely by the bullishness of leadership and the receptiveness of operational colleagues.

Many tools fail because they underestimate the cost of change, but FieldTwin’s adaptability, openness and pricing model ensure it enters and adapts with an organization, from small beginnings to wholesale transformation. Bringing business-wide colleagues along on the journey, with access levels and interfaces appropriate to their level of engagement.

At FutureOn, a big recent focus has been lowering the barrier of usability for FieldTwin. Engineers, designers and developers get a lot of operational value from the platform already, so we’ve focused on making it increasingly accessible for senior management too. It’s always been about linking up that operational activity and strategic oversight, but AI - applied ethically and practically - has opened up new doors to how users can interact with a project.

FieldTwin Intelligence is essentially an AI assistant for FieldTwin, enabling interactive conversations between users and their proprietary data, and surfacing responses rapidly.  

No more time spent searching through user guides, asset definitions or cost data. Instead, users can quickly find answers to specific questions, ‘What is the total length of all 8" gas production flowlines?’ or ‘What is the maximum design pressure for PLET single #1 asset?’, for example.  

This brings immediate value, accelerating decision making and reducing time to find information.  

Final thoughts

It’s true that digitization holds the key to unlocking the efficiencies subsea so desperately needs. But we need to focus on incremental improvement, rationalizing what exists and creating open, configurable tools that work with what businesses already have.  

Digital transformation has been something of a lofty buzzword for years. And I’m sure I’m not alone in associating it with overly ambitious goals, unnecessarily inflexible project management and, ultimately, new layers of complexity.

That’s why FieldTwin can be shaped to suit you, not the other way around. A flexible blend of build vs. buy vs. partner that evolves with your organization, no matter your business size or strategic ambitions. 

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